About Us

Welcome to The Wishful Fish Kids, where imagination swims free! Founded in 2023 by Dawne Lundahl in the vibrant community of Evanston, IL, we are more than just a store; because being bold, bright, and happy never goes out of style! 

(Everyone calls her Dawn with and "e")

Dawne graduated from the Art Institute of Boston and the Illinois Institute of Art with a Bachelors Degree in Graphic Design. She is an award winning Graphic Designer owning her own design studio, freelanced for large corporations as well as working for advertising agencies along North Michigan Avenue. Her love for designing children's books and package design for interactive learning modules using color, unique and eye catching concepts has brought her to open her own shop The Wishful Fish KIDS.

Her mission is to provide a delightful range of stylish and playful apparel designed for moms, kids, teens, and babies, her collections are packed with colorful, creative, and just plain fun finds. From tiny giggles to teen vibes (and cool moms, too!). 

Every piece we offer, from our trendy SWIFTIE Collection to our whimsical COOL CAT crossbody body bag, is crafted with love and attention to every detail. We believe that clothing and accessories should be as fun as it is functional, and our unique designs are made from high-quality materials that ensure comfort and durability. We want everyone to feel confident and excited about what they wear, and we strive to make every purchase a thoughtful choice for both kids, teens and parents.

At The Wishful Fish Kids, we are passionate about fostering creativity and self-expression for mom's, kids, teens and babies. We envision a world where everyone can showcase their personality through their style. Join us on this joyful journey as we create a community that celebrates the magic of eye catching designs. Together, let’s inspire the next generation to dream big and express themselves boldly!

Thank you for shopping at The Wishful Fish KIDS.

P.S. l hope you love my store as much as I do.