About Us

Welcome to The Wishful Fish KIDS, where imagination swims free!

Founded in 2024 by Dawne Lundahl (everyone calls her Dawn with an “e”) in the vibrant community of Evanston, IL, we’re more than just a store — we’re a celebration of all things bold, bright, and happy. Because being colorful and creative never goes out of style!

Dawne is an award-winning Graphic Designer who graduated from the Art Institute of Boston and the Illinois Institute of Art with a Bachelor's Degree in Graphic Design. She has built her career through freelancing for large corporations and working with top advertising agencies along North Michigan Avenue. Dawne’s passion for designing children’s books and creating interactive learning modules sparked the creation of her own store, The Wishful Fish KIDS.

Her mission is to bring a delightful range of stylish and playful apparel to moms, kids, teens, and babies. Each collection is brimming with colorful, creative, and fun pieces—designed to bring joy to everyone from tiny giggles to teen vibes (and cool moms, too!).

From trendy Reversible Bucket Hats to Awesome Backpacks, every piece is crafted with love and an eye for detail. We believe clothing and accessories should be as fun as they are functional, and all our designs are made from high-quality materials to ensure comfort, durability, and long-lasting style. We want everyone to feel confident and excited about what they wear, and we make every purchase a thoughtful one—whether you’re shopping for kids, teens, babies or moms.

At The Wishful Fish KIDS, we are passionate about fostering creativity and self-expression. We envision a world where everyone, from moms to babies, can showcase their unique personalities through their style. Join us on this joyful journey, as we create a community that celebrates the magic of eye-catching designs. Together, let’s inspire the next generation to dream big and express themselves boldly!

Thank you for shopping at The Wishful Fish KIDS!

P.S. I hope you love my store as much as I do. Your support means the world to me, and I’m so excited to share these creations with you!